In the latest episode of the Business Energetics Podcast, we dive deep into the inspiring journey of Catherine, a multi-passionate entrepreneur and mother who elegantly juggles her various roles while passionately pursuing her goals. Catherine, founder of Pure Liberté Inc., which encompasses her two businesses—Treasure Kids, a line of engaging educational toys, and Événements Reconnaissance RH, a service that organizes impactful corporate events—has become a beacon of motivation for aspiring businesswomen, particularly those navigating the complexities of motherhood and entrepreneurship.

Catherine’s story begins in her early years, revealing a deep-rooted passion for organizing events—a journey sparked during high school when she was heavily involved in the prom committee and other initiatives. Although her father insisted she pursue a more traditional career path in human resources, she ultimately married her foundational skills in HR with her love for event planning. This combination has allowed her an enriching and fulfilling career, where she now focuses on creating environments that nurture happiness in the workplace.

The motivation behind Treasure Kids was born out of her experience as a mother. Realizing the need for educational toys that also appeal aesthetically, Catherine embarked on a mission to bring joy and learning into homes through innovative products. She shares that during the challenging times of COVID, when she was on maternity leave with her child, she redirected her creative energy into launching this business. This pivot allowed her to tap into an opportunity that felt both timely and personal, showcasing her ability to innovate in the face of adversity.

In balancing family life with her business, Catherine emphasizes the necessity of self-care and maintaining individual identity, distinct from motherhood. She acknowledges that the first few chaotic months post-childbirth can be overwhelming, and encourages new moms to set small, achievable goals that empower them as individuals beyond their roles as caretakers. By doing projects that bring her joy, Catherine finds fulfillment, stability, and energy, which she believes can lead to a positive ripple effect on her children’s lives—a testament to the powerful influence of a mother’s happiness.

Moreover, Catherine discusses the collaboration with her partner, Mathieu, who is also a strong entrepreneurial force in their lives. Together, they embrace challenges and support each other’s dreams, highlighting the significance of having a strong partnership in business and home life. This dynamic creates a balanced environment that allows both to thrive, encouraging an entrepreneurial spirit that fosters shared success.

At the show, we also explore the various events that Catherine organizes through Événements Reconnaissance RH, focusing on recognizing and supporting participants from the marketing and HR arenas. Catherine believes that those who work tirelessly to support others need opportunities for acknowledgment and self-care too—a principle she lives by through her work. Her mission to enhance employee happiness aligns perfectly with current trends that emphasize wellness in the workplace.

In terms of future goals, Catherine’s vision is expansive. She intends to continue growing Treasure Kids, expanding its reach across multiple retail outlets, and developing her event planning services to cater to larger corporate clients. Additionally, she dreams of hosting even more corporate trips that incorporate both adventure and team building. Catherine’s ambitious spirit invigorates and inspires listeners to push past their fears and pursue their passions with confidence, demonstrating that it’s not only possible to juggle motherhood and entrepreneurship but also to excel.

Ultimately, Catherine’s engaging narrative invites listeners to reflect on their own lives, encouraging them to identify their passions and pursue happiness actively. The episode serves as a powerful reminder that fulfillment is possible through intentional living, collaboration, and self-investment, paving the way for a bright future across both personal and professional domains.