Rebranding & Labeling

Monayiti : A Flavorful Rebrand

We had the exciting opportunity to reimagine the visual identity of Monayiti, a brand that celebrates the rich and bold flavors of Haitian spices. Our team at Alchemi Media infused new life into their logo, crafting a fresh, vibrant design that reflects the zest and culture behind the product. The updated brand environment and product labels were designed to make Monayiti stand out on the shelves, with bright colors and dynamic visuals that capture the essence of authenticity and pride in every spice blend. We also were commissionned to do an extensive Market Research and Marketing Plan prior to the rebrand and this really guided the vision towards attracting the ideal target market. This transformation not only honors Monayiti’s roots but also positions it as a modern, standout player in the marketplace.

This project was done in collaboration with the graphic designer Leona Carthy

As a reference, this was the ”Before”